DDB'S BLOG OF CREATIVE AND INDUSTRY TRENDS FOR TOURISM AUSTRALIA

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Tuesday, August 31, 2010

CAMPING OUT IS IN


SPURRED BY THE FESTIVAL SCENE, CAMPING HAS A NEW, MORE STYLISH, IMAGE

Music festivals like Coachella have glamorized camping, not so much for the opportunity to sleep under the big sky, but for the fashion and celebrity aura, not to mention cool gear, that comes along with it. Zandra Rhodes, has taken her love of textiles and nature with a capsule collection for camping gear store Millets. The stylish line of outdoor products, which includes tents, flasks and umbrellas are easily locatable amidst a crowded campground.

This year’s key festival accessory is a 19th century bell tent. The bell tent has drawn most adoptees to the utilitarian chic aesthetic ivory canvas covering. Growing legions of modern day campers are invoking not only their choice of shelter, but an experience that incorporates Moroccan throw pillows, homemade hummus, and champagne. The tents can be rented from several vendors; American companies like SoulPad are now selling them as well. Of course, one need not move into festival grounds to lounge in a bell tent, since furnished backyard model could be the alternative to a coveted home addition, minus the contractors’ and construction fees.

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