DDB'S BLOG OF CREATIVE AND INDUSTRY TRENDS FOR TOURISM AUSTRALIA

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Friday, March 4, 2011

Retro Packaging Trend


When you’re at the grocery store, have you recently felt like you’re dreaming and woke up in the 60’s? Consumer package goods companies have been experimenting with retro packaging and ad campaigns to help boost sales. Instead of marketing to niche groups, retro packaging means something to all age groups and provides significant opportunities for brands. Whether it resonates with a childhood memory or just because it’s cool, this is a popular trend that doesn’t seem to be going away anytime soon.

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