DDB'S BLOG OF CREATIVE AND INDUSTRY TRENDS FOR TOURISM AUSTRALIA

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Friday, March 4, 2011

Word Lens


Want to visit a country but don’t know the language?

Why carry around a translation manual when you can carry around your phone?

Word Lens is an exciting new travel mobile application available on iTunes. When your camera views a sign/phrase, it will instantly translate it to whatever language you chose, without using the internet. This new application is a necessity when going abroad to prevent from getting lost in translation.

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