DDB'S BLOG OF CREATIVE AND INDUSTRY TRENDS FOR TOURISM AUSTRALIA

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Tuesday, May 25, 2010

Apple Apps Become Even More User-Friendly

Apple has recently made their applications for the iPhone and iPod touch even more useful to consumers. Users can now gift any one of the apps directly to a friend instead of just relying on a gift card. The Give a Gift feature allows givers to send redeemable app presents over e-mail with a 500-word personalized message or on paper with everything necessary printed out directly from iTunes. The giving screen even allows people to give the same app to multiple recipients.

Apple apps are also now available through an official App Store Facebook page. “With more than 170,000 apps available in the App Store and with more than 3 billion downloads, bringing the incredibly popular App Store to Facebook was a perfect fit,” states a post on the Virtue Blog, the company responsible for running the site. “Both the App Store and Facebook are currently two of the hottest application development platforms today, so bringing the two together is a match made in heaven.”

The new page contains Facebook fan-page standards like comment threads and a wall, but it also encourages users to recommend apps to their friends and search for new apps via updated lists and spotlights.

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