Geared toward business travelers who have a hard time shifting into rest mode, select Crowne Plaza hotels will be adding a new feature called “Switch Off” to their existing SleepAdvantage program. The SleepAdvantage program includes features such as comfortable new beds, guaranteed wake-up calls, quiet-zone floors and sleep amenities such as eye masks, window drape clips, earplugs and lavender spray.
With “Switch Off,” Crowne Plaza will now also offer polite phone calls at 7pm reminding guests it's time to retire their technology (based on research that revealed a great number of business travelers take their gadgets to bed, check email at night and don’t get enough rest). "Switch Off" will launch at 92 Crowne Plaza locations in Europe, the Middle East and Africa by the end of 2010.
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