DDB'S BLOG OF CREATIVE AND INDUSTRY TRENDS FOR TOURISM AUSTRALIA

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Wednesday, May 26, 2010

Green Greeting Cards


Regreet cards is an eco-friendly greeting card company that cuts down on waste by allowing cards to be re-sent from friend to friend. The first sender sticks a label on the back of the card to track its journey. Recipients use the enclosed sticker to cover the original text, write their own message and mail it on with a “Hop-Along” kit that keeps the journey.

The process not only allows cards to be re-used, rather than contributing to environmental waste, but it also gives users the ability to follow the travels of the card and its recipients.

Merry-go-round cards utilizes a similar concept offering cards that have slits that hold separate slips of paper for recipients to replace as it’s passed along.

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