DDB'S BLOG OF CREATIVE AND INDUSTRY TRENDS FOR TOURISM AUSTRALIA

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Wednesday, September 29, 2010

Foodspotting makes finding and sharing food recommendations easier

Instead of reading and writing reviews of restaurants, you can share photos of specific foods you recommend and see what’s good wherever you go.

Finding recommendations is as easy as looking in a bakery window and seeing what looks good. You can discover foods around you, find whatever you’re craving and see what’s good at a particular restaurant. Sharing a recommendation is as easy as taking a picture of your food, saying what it was and where you found it. You can earn virtual tips and real rewards for sharing things others love.

Foodspotting is not about the place, the price, the surroundings, the crowd or the nutritional value- it’s about good food and where to find it. The site was built to work in any city, small town or country from the start. It encourages exploration- trying new things vs. following the crowd. Whether you take photos of every meal or are a self- proclaimed expert in a certain dish, Footspotting wants to reward what you’re doing and make it useful to a broader community.

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