DDB'S BLOG OF CREATIVE AND INDUSTRY TRENDS FOR TOURISM AUSTRALIA

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Wednesday, September 29, 2010

"Life doesn't always fit into 140 characters or less": Twitter


Acknowledging that life doesn’t always fit into 140 characters or less, real-time information network Twitter has chosen to introduce a new, re-engineered version of its site.

Now on Twitter.com, one can see the familiar timeline, yet underneath each Tweet is a handful of information, deeper context and even embedded media.

Some highlights include a new design, updated media, related content, and mini profiles. The site has a cleaner timeline and a rich details pane that instantly adds more impact to individual Tweets while still maintaining the simplicity of the timeline. Also, one no longer has to click “more” to view additional Tweets.

Now, it’s easy to see embedded photos and videos directly on Twitter, thanks to partnerships with DailyBooth, deviantART, Etsy, Flickr, Justin.TV, Kickstarter, Kiva, Plixi, Twitgoo, TwitPic, TwitVid, USTREAM, Vimeo, yfrog, and YouTube.

When you click a Tweet, the details pane shows additional information related to the author or subject. Depending on the Tweet’s content, you may see: replies, other Tweets by that user, a map of where a geotagged Tweet was sent from, and more.

Click a username to see a mini profile without navigating from the page, which provides quick access to account information, including bio and recent Tweets.

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