DDB'S BLOG OF CREATIVE AND INDUSTRY TRENDS FOR TOURISM AUSTRALIA

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Wednesday, September 29, 2010

Letting consumers shop for hotel freebies along with hotel booking


Online travel company priceline.com has launched a free new service on its website that lets future hotel guests “mine” priceline.com’s global database of published-price hotels for all kinds of valuable hotel freebies.

The new service provides freebie prospectors with two ways to uncover the hotel extras. With Freebie Filter, you are able to choose a specific type of freebie and the service will retrieve all of the hotels in priceline.com’s global hotels database that are offering that particular freebie. Customers can search for the extras, such as free breakfast, free nights or spa credits. The hotel listings include an availability calendar that show the travel dates when specific freebies are most likely to be available.

City Filters allows you to find hotels that are offering any type of freebie, by typing in a designated city name. The freebies service will retrieve the hotels in that city and list the freebies along with the latest room rate.

“Hotels of virtually all star levels are using a wide variety of freebies to add value and differentiate themselves for potential guests,” said Tim Gordon, priceline.com SVP, Hotels. “For many travellers, freebies are as important as nightly rates in making a booking decision. This new service allows priceline.com to satisfy those customers and further strengthen our image as the pre-eminent brand for travellers seeking maximum value for their dollar.”

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