DDB'S BLOG OF CREATIVE AND INDUSTRY TRENDS FOR TOURISM AUSTRALIA

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Monday, January 3, 2011

Consumer Travel Intentions for 2011


Travel Ticker, a leading inspirational travel website, today announced the results of its annual Travel Ticker Traveler Intentions Survey. The poll revealed the opinions of nearly 2,000 U.S. consumers on their leisure travel intentions for the next year. The results indicated that as compared to 2010, 87 percent of respondents intend to take the same or more leisure vacations in 2011. In addition, when asked if they would fit more travel into 2011 if good deals were available, 94 percent of respondents answered yes.

"It's great to see that, after quite a bumpy year, consumers feel ready to start taking their long awaited dream vacations, especially if presented with inspiring travel deals," said Barbara Messing, General Manager of Travel Ticker. "And we'll keep trying to find even more of what travelers are looking for in 2011 – handpicked, affordable deals to some of the world's most highly coveted destinations."

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