DDB'S BLOG OF CREATIVE AND INDUSTRY TRENDS FOR TOURISM AUSTRALIA

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Monday, January 31, 2011

A New Dimension to Loyalty


SCVNGR is a fast-growing global game that users play on their iPhone or Android. For users, it is all about visiting places, checking in and completing challenges, earning points, gaining rewards (ex. discounts and free stuff), and sharing their gaming and rewards activity with SCVNGR, Facebook, and Twitter friends.

Los Angeles’ Getty Center is one of the many outlets featured on the app:
Want to get a head start? Next time you’re at the Getty Center, see if you can solve this puzzler (the picture above is your clue) - 4 sides, 4 seasons, 4 elements, 4 corners, and something airy. What do you find blowing behind closed doors? Where to START? How about the 2nd left?

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