An ad for the Sea Life aquarium in Scheveningen, Holland appears on the sidewalk only when it rains. Through the Rain Campaign, people on the streets are in a surprising way drawn to the wonderful world of Sea Life. When the streets dry up the octopus disappears again. These striking and environmentally friendly messages remain visible for up to 6-8 weeks.
Fresh Green Ads, the media agency behind this new phenomenon, creates ads that are 100% eco friendly. They use water, sand, crops, etc. to get their message across.
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