Google has dropped QR codes from its Places business listing service, joining the NFC Forum, a non-profit industry association working to standardize Near Field Communications. Members that hold seats on the Board of Directors are leading players in key industries around the world such as MasterCard Worldwide, Microsoft, NEC, Nokia, Samsung, Song, Visa, etc. Many are now beginning to wonder if the powerful backers behind NFC technology will bring the end of QR codes.
NFC technology makes life easier and more convenient for consumers around the world by making it simpler to make transactions, exchange digital content, and connect electronic devices with a touch. Instead of scanning a code, specially printed tags could be stuck to windows and read by waving a phone a few inches away from the glass. The advantages of NFC are that you can get more data transferred, it can be secure, and as long as the hardware is built into the phone it’s easier.
It’s going to take time to put the NFC into the majority of mobile phones. In the meantime, QR codes have the chance to educate their potential users considering the fact that the average user doesn’t know much about QR codes and the ones that do seem to think they are just about getting discount coupons.
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