DDB'S BLOG OF CREATIVE AND INDUSTRY TRENDS FOR TOURISM AUSTRALIA

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Friday, May 6, 2011

Hotels Implementing Mobile Concierges (Travel)


It’s no secret that the introduction of iPads into the market, just over a year ago, has resulted in the reshaping of how just about every industry imaginable does business. iPads are now being used as personal portable concierges.

InterContinental’s new Concierge Insider Guides app features more than 120 destinations around the world—all in which one of the hotel chain’s properties can be found, of course. The app opens to a rotatable map of the world, with every destination plotted. Once you’ve selected your destination, you’re welcome by a five minute video tour of the city. There’s also a write-up of the perfect day, as seen by the hotel’s concierge, along with suggestions for places to eat, shop, and visit, plus a series of insider tips to make sure you show up prepared.

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