DDB'S BLOG OF CREATIVE AND INDUSTRY TRENDS FOR TOURISM AUSTRALIA

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Wednesday, April 6, 2011

Barmitzvah’s Take The Road


In an era where people are looking to differentiate themselves from the norm, it’s no surprise that this trend is spreading to religious events as well. More and more people in the Jewish community are saying goodbye to having a traditional Bahtmitsvah and are instead choosing to hit the road and take the family on a vacation.

Rather than spending $20,000-$1,000,000 on a party, more familes are taking their show on the road for a fraction of the cost, in pursuit of unique memories and less party planning. They’re celebrating in the Caribbean Islands, Spain, Costa Rica, Budapest, Montenegro, China, etc.

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