When consumers think about what is causing global warming, they blame cars, CO2 emissions, etc. But what about clothes?
30 public-minded businesses, from H&M to Wal-Mart, have form a group called the Sustainable Apparel Coalition to bring awareness of the environmental and social challenges around the global apparel supply system. Take a look at jeans for an instance. To produce one pair of jeans, a manufacturing company goes though over 180 office water coolers between cotton production, jean manufacture, and laundry. Ever wonder what happens to all of that excess dye? In Xintang, China, it leaves the factory and flows into the river!
The Sustainable Apparel Coalition wants to put a number against every apparel item, indicating how green it is. The item would be based on factors such as water use, energy efficiency, labor practices, etc.
Will is get to the point where consumers are less concerned about the price tag/label and more interested in how the purchase affects their carbon footprint?
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