Consumers have begun turning to their wardrobes in order to partake in the green movement. SAVED is a new initiative from Green Thing that takes old, unfashionable, undesirable T-shirts, washes them, hand-stitches saved lettering onto them, adds a SAVED story (saved from bad taste, saved from disrepair, saved from neglect) and in doing so makes each T-shirt better than new, a bit more fashionable and a lot more desirable.
SAVED is part of what Green Thing calls All-Consuming, defined as 'the art of wasting nothing and using up everything.' In addition to those environmental benefits, the added appeal for consumers is the background story — one worth repeating.
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