DDB'S BLOG OF CREATIVE AND INDUSTRY TRENDS FOR TOURISM AUSTRALIA

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Wednesday, April 6, 2011

Say Goodbye To Baggage Mixups


Waiting at baggage claim as a sea of same-looking suitcases roll past can often lead to confusion — and at the very least anxiety. But luxury travel brand Tumi has created a stylish way to tell your suitcase apart from all the others. Enter “Accent Your Alpha”, a chic customization service that allows customers to spruce up their bags with colored components.

Parts of the bag that can be personalized with a pop of color include the monogrammed leather patch at front, luggage tag, add-a-bag hook, bag guards, zipper pulls and zippered pouch — so ideally you should be able to tell your bag apart from all others at any angle.

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