DDB'S BLOG OF CREATIVE AND INDUSTRY TRENDS FOR TOURISM AUSTRALIA

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Wednesday, June 8, 2011

Airline Gets Creative to Improve Customer Experience (MISC/FUN)


When airline customers think about flying they often focus on flight schedules and possible delays, damaged or lost luggage, and making connections. Its not exactly a happy place for their minds to be. Now, one airline gets creative and is making changes to move beyond that.

Delta Airlines, the one that not long ago added Seattle Best Coffee, will make Apple iPads available to rent on flights from Minneapolis-St. Paul (MSP) when the airline upgrades its Concourse G terminal at the airport beginning in January 2012. Using "virtual newsstands" at "Media Bars" throughout the terminal, customers will be able to download their choice of content, including publications, movies, music and apps. Once customers reach their destination, a prepaid postage box they got at the time of rental will be used to return the iPad.

Jetstar, an Australian domestic airline, also offers iPads as a form of in-flight entertainment.

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