DDB'S BLOG OF CREATIVE AND INDUSTRY TRENDS FOR TOURISM AUSTRALIA

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Wednesday, June 29, 2011

Rihanna Becomes Barbados Ambassador (COMPETITOR)


Rihanna has become an ambassador for her home country Barbados it has been revealed, to encourage tourism to the Island.

The singer has agreed to a three-year partnership with the Barbados Tourism Authority in a bid to encourage visitors to the popular Caribbean island. She is expected to appear in advertising campaigns, whilst also actively promoting the destination to her millions of fans. Rihanna is expected to begin her role as ambassador on August 5 with a concert in Bridgetown, Barbados.

Barbados' minister of tourism, Richard L. Sealy, said: "Rihanna is a great source of national pride to Barbados and we are thrilled to enter into this formal partnership to promote Barbados as a leading tourist destination."

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