Women—young, old, single, married, and widowed—are fueling an explosive growth in the travel industry. More women are traveling, for business and for pleasure, and they’re calling the shots. Just look around in a restaurant, how many tables are occupied by groups of women?
Of those who currently take nature, adventure or cultural trips, 75% are women. Ten years ago, there were no such statistics. Now we know that the average adventure traveler is not a 28-year old male, but a 47-year-old female. And she wears a size 12 dress.
Last year women travelers spent over $95 billion in Outdoor Equipment, from hiking boots to specialized bike seats designed for the female anatomy. The number of women-only tour operators has increased 230% in the past six years.
According to the LA Times, 80% of all travel decisions are made by women, regardless of who they travel with, pays for the trip, or where they go.
Mom researches and then books the summer vacation for the entire family.
Grandma surfs the Internet, collects brochures, books tickets and accommodations for a multi-generational family reunion at a resort.
A middle-aged empty-nester books a five-day hiking trip with friends while her husband is golfing.
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