As the digital world evolves, it’s becoming more and more exciting to see the ways in which brands and service providers are enhancing the customer experience and attracting those outside their traditional base. As Range Rover launched an interactive video, where the viewer dictates the story’s path. Promoting the Evoque model by Range Rover, Jaguar Land Rover has developed an Internet film called “Being Henry” that allows users to interact with the film to ultimately reveal their own personal perfect car. The choices that the viewers make in terms of direction, colour and other choices will ultimately lead them to the ideal Range Rover at the end of the story, where there are a possible nine different scenarios with 32 possible endings.
A Hedonist’s guide to… released an application to act as a city guide on iPhone. Covering 41 cities and ski resorts around the world, Hg2 have launched just one application for the iPhone, incorporating a guide to each city’s best bars, hotels and restaurants. The application incorporates Augmented Reality (on devices with a compass), integrated Foursquare check-in and the option to download from iTunes a handpicked ‘soundtrack to the city’. All Hg2 travel content is stored on the device, only using data connections for features such as maps, check-in and sound track to the city to minimise data roaming costs.
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