DDB'S BLOG OF CREATIVE AND INDUSTRY TRENDS FOR TOURISM AUSTRALIA

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Tuesday, November 30, 2010

bmibaby plans to re-introduce its FFFF Twitter campaign next year


The airline has been inviting the “twitterverse” to nominate up to three of their most deserving friends to win free flights to a specific bmibaby destination. By adding the #FFFF hash tag into tweets, Tweeple can nominate friends they feel deserve more followers to win one of three pairs of flights. bmibaby has been giving flights away for the past few weeks to Munich, Prague, Belfast and Jersey. It is going to conclude the campaign on 26th November, with flights to Malta.
“A total of 350 people have entered in total over the past few weeks, with the #FFFF hashtag reaching almost 200,000 people so far. Nine lucky entrants have won flights so far, and there are three more flights per week to snap up during Jersey FFFF this week and Malta FFFF the week after,” said the spokesperson.
bmibaby’s Twitter competition FFFF returned this month. The airline also ran this campaign in February and March. bmibaby is also planning to bring it back in 2011.

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