Tuesday, November 30, 2010
Mobile Payments
Yet another trend in the naturally social world of mobile is the ability to both make and take payments right from the phone. A startup dubbed Square, a project of one of Twitter's founders, Jack Dorsey, has developed a dongle that attaches to the iPhone's headphone jack that allows credit card transactions to be processed right on the spot.
Existing major players in the finance space such as Visa are getting into the game too, with stated intentions to continue pushing forward aggressively in the mobile payment arena. PayPal too has a popular mobile payments app for the iPhone, Android and BlackBerry platforms.
And while all of the above is just starting to trend in the United States, the developing world has been driving rapid adoption of mobile payment services for some time already. Add to all that the ability to make microtransaction purchases within a wide variety of mobile applications beyond specifically payment-oriented apps, and we've got an emerging ecosystem small businesses are going to want to pay close attention to.
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