Tuesday, November 30, 2010
Searching for travel- related offerings without leaving Facebook
Travel search engine Mobissimo says it has launched the first vertical travel search application available within Facebook.
Users can access Mobissimo’s travel search engine directly from Mobissimo’s Facebook page and get real-time results from over 172 different travel websites.
In addition to the launch of its own search engine within Facebook, Mobissimo is also providing the Mobissimo Facebook travel search protocol to its partners so they can quickly integrate their own travel inventory into Facebook via the application marketplace.
The company has taken this move considering Facebook’s growing importance in online travel distribution and planning.
“As the only major U.S. travel search engine with its own proprietary travel search technology, deep integration into the Facebook ecosystem makes perfect sense for us to reach the 500 million Facebook users who want to be able to search for travel without leaving Facebook.” said Beatrice Tarka, Mobissimo’s CEO and co-founder.
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