DDB'S BLOG OF CREATIVE AND INDUSTRY TRENDS FOR TOURISM AUSTRALIA

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Monday, November 29, 2010

LUXE Mobile


Anyone who has ever relied on a travel guide only to realize that the “charming” out-of-the-way café the book raved about is now closed will take solace in LUXE City Guides’ new mobile editions. The digital directories offer lists of must-visit shops, museums, bars and hotels, with regular (and free) updates ensuring that its users will never be led astray. The 20 guides, which cover cities like Berlin, Los Angeles and Beijing, flaunt a GPS system that makes it easier to track down a celebrated hole-in-the-wall restaurant or buzzed-about boutique. With baggage fees a fact of modern-day travel, having one less thing to stow in your bags means one less headache—or, space for one more souvenir—come the holidays.

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