DDB'S BLOG OF CREATIVE AND INDUSTRY TRENDS FOR TOURISM AUSTRALIA

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Friday, July 30, 2010

Being a paying guest of the king


Tourists who want to travel like kings can now do so, thanks to a unique new hotel commissioned by Mohammed VI, King of Morocco, called the Royal Mansour. Sparing no expense, the palace-style hotel will use word-of-mouth to advertise to potential guests.

The prices run from $1,928 a night for a one-bedroom riad (a traditional, three-story, Moroccan-style house), to $5,397 for a two-bedroom, or $38,552 for the almost 20,000-square-foot Riad d'Honneur. The experience begins on the tarmac at the Marrakech airport when an arriving guest is whisked out of the line of weary travelers, led to a quiet room and offered sustenance while passports and baggage tags are collected.

Within minutes one is escorted out of the airport into a discreet shiny black Mercedes. Well, fairly discreet. The bags are in the trunk and passports are returned inside the car. All this is done in reverse upon departure, bringing home the notion of what it really means to be staying, as it were, with a king.

The accommodations of the hotel include; lounges, bars, library, restaurants, spas, and 500 hotel employees. The employees arrive, unseen, from beneath. The hotel has a parallel underground city where the staff drive golf carts and can enter each riad through hidden elevators.

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