DDB'S BLOG OF CREATIVE AND INDUSTRY TRENDS FOR TOURISM AUSTRALIA

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Thursday, July 1, 2010

Zero Waste


A unique Australian restaurant is giving new meaning to the timeless adage “waste not, want not.” At Yukako Ichikawa's restaurant Wafu in Sydney, Australia, failure to polish off your meal - either by consuming it or taking home the leftovers via "acceptable" waste-free means (do’s and don'ts are posted on the restaurant's website) - is not an option.

Hoping to bring the Japanese concept of mottainai to her restaurant, Ichikawa directs customers to her no-waste policy at the door, and only after clientele agree to abide by her rules are they invited to dine. And if they don't make every last scrap disappear, they're asked to never return. While the zero-waste policy may seem a bit extreme, Wafu has been able to significantly decrease the amount of food it throws out. Plus, showing a more gratuitous side, the restaurant gives diners who clean their plates a 30% discount on their bill.

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