DDB'S BLOG OF CREATIVE AND INDUSTRY TRENDS FOR TOURISM AUSTRALIA

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Thursday, July 1, 2010

Tweets from the Streets


In an effort to increase visitor traffic, Canadian Tourism is using storefronts in New York City, Chicago and Los Angeles, along with Twitter, to generate interest. The installments, placed in high-traffic locations like the Grove in LA, Michigan Avenue in Chicago and Times Square in New York, feature enticing images of Canada’s various attractions. Consumers are encouraged to follow Canadian Tourism via Twitter for a chance to win $5,000 in travel vouchers.

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