DDB'S BLOG OF CREATIVE AND INDUSTRY TRENDS FOR TOURISM AUSTRALIA

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Thursday, July 1, 2010

Soccer Fans Dance the South African Diski


As soccer fans from around the globe celebrate the World Cup, South Africa is giving people a taste of its culture while promoting tourism with a fun, user-generated video contest that engages people through the universal language of dance. As part of the promotion, South Africa Tourism engaged YouTube sensation Matt Harding (Where the Hell is Matt?) to demonstrate the Diski dance in a viral video shot in different locations throughout the country. http://learntodiski.com

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